Watching Women Win isn’t a slogan, it’s who we are.
As a club we were built by two women who refused to wait for permission. Our founders, Laura Montgomery and Carol Anne Stewart, carved out their own place in football and built the most successful women’s club in the country.
An independent club that exists to improve the lives of women and girls not just in football, but across society.
Since 1998, we've been watching women win.
Today, we celebrate every woman rewriting the rules or building something of her own.
From the pioneers who founded our club, to the women-led brands in the City Collective, to every business we platform, support and stand beside, to the players who play with our badge close to their heart.
Fans who are there for the club at every moment, this is a community where women winning is the norm, not the exception.
To celebrate this ethos, we are excited to launch our new 'Watching Women Win' t-shirt in partnership with title sponsors of the City Collective, ALT.
The shirt was launched by our co-founders Laura and Cas, along with members of The City Collective, at the 2025 Scottish Women in Sport Awards, where the club won the award for Most Valuable Partnership for our record breaking kit launch campaign with online retailer Foudy's, who will be exclusive stockists for our latest merch drop.
CELEBRATE ALL THE WOMEN WHO WIN, BY GETTING YOUR T-SHIRT NOW
In a world where women are still told to wait, shrink, or compromise, watching women win is revolutionary.
Wear it proudly. Wear it loudly. Wear it because when women win, we all move forward.